Saturday, January 5, 2013

'Gram of the Week (11/14/11 - 11/20/11)


Young and Rubicam, one of the world’s largest consumer advertising agencies, got some very good news via a Preppygram Singing Telegram this week. After months of creative review and research testing,  Hampton Hotels rewarded them with their account; choosing Y & R to be their new creative advertising agency! Hampton Hotels

The hotel chain wants to introduce people to  “Feel the Hamptonality”:  a proactive, friendly service that the hotel team members offer their guests daily, aligning with the product and amenities at their hotels. It’s all about anticipating and fulfilling guests’ needs; going above and beyond. Free hot breakfasts, free high-speed internet access, and a clean, fresh bed. No more need to ask “Are You Lonesome Tonight?” With “Hamptonality,” there’s always a friendly face at a Hampton Hotel.

Based in Memphis, Tennessee, Hampton Hotels sent a singing Elvis to announce the selection. They see Y & R as a perfect fit for their needs. Like “peanut butter and bananas,” which is what Elvis used to say.

The advertising team had no clue as to why I was there. They truly had been kept in the dark and were eager to know the outcome of their proposal. I’m sure they were thinking “Don’t Be Cruel,” but once I started  singing, they got “All Shook Up” and started to “Shake, Rattle, and Roll,” with a whole lotta whooping and hollering and high fivin’ each other.

             (sung to “Jailhouse Rock”)

You traveled down to Memphis and you got that feel
I’ll bet you walked with your feet ten feet off of Beale
Now with you in our corner, we’re bound to excel
You’ll show the world we’re different from the other hotels!
We want you
To help make our dream come true
We’re full of confidence, can’t be denied
With Young and Rubicam right by our side

Once Young and Rubicam get to work on their advertising campaign, “You Can’t Help Falling In Love” with Hampton Hotels. 


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